




Je Vais à la Hell
BIKE MONUMENTS
It's the return of pro cycling season!!! We're launching sunnies inspired by exciting, challenging, cobblestone-tastic single-day races in four European cities. Can you guess what they are based on a series of cryptic clues?
Made For

biking

running
Great For

beasting
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 NO LEOPARDS
Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).


AH PARIS!!!
Arguably the most romantical city in the world.
Home of the Eiffel Tower, the Louvre, Notre-Dame Cathedral...
Quaint outdoor cafes...
Also, hellacious terrain, punctures & mechanical problems, specialized wheels and frames, cobbled roads that make our baguettes sore.
A Sunday in HELL. THAT'S what we're excited about!!!
Introducing Je Vais à la Hell
Throw on a beret and a pair of these. Take a virtual ride in Paris. Same thing